OAZ and Valda: Eurofarma collab written in the stars, features Márcia Sensitiva as the protagonist of the campaign

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Eurofarma, owner of the OAZ and Valda brands, launched, in partnership with influencer Márcia Sensitiva, an exclusive line of oral hygiene and hydration that combines refreshment, innovation and nostalgia. The new line includes a mouthwash with the traditional Valda flavor and two lip balms inspired by the flavors of Valda Friends candies, mint and strawberry.

“This collaboration goes beyond a simple product launch, but rather an initiative that expands Eurofarma’s operations, reaching new audiences through creative partnerships. With Márcia Sensitiva, we are rejuvenating the Valda brand, which has been a work in progress since we acquired it in 2022, and presenting OAZ in an innovative way”, comments Donino Scherer, OTC director at Eurofarma.

The digital campaign, created by MeZA/1618, will feature the presence of Márcia Sensitiva, who, with her humorous and mystical style, will present the OAZ Valda flavor line on social media. Marcelo Zampini, founder of the agency MeZA/1618, comments:

“It was a challenging and fun project. We managed to combine the nostalgia and iconic flavor of Valda, which crosses generations, with the technology and practicality of OAZ, creating a campaign full of humor and situations that everyone can identify with.”

The OAZ Valda flavor line will be a limited edition, available exclusively in pharmacies, reinforcing Eurofarma’s strong relationship with these sales channels.

Check out the campaign video here: