The brand will print the players’ uniforms and create visibility actions in games and with athletes
Medley announced its sponsorship of the women’s team Sesi Vôlei Bauru. The partnership, through the Sports Incentive Law, seeks to reinforce the brand’s presence in Brazilian sport and unite the pillars of effectiveness, sport and mental health with the ‘Effective in Everything You Do’ concept.
The partnership will be made official during the match between Sesi Bauru and Osasco, in the Superliga, next Friday (15), at Arena Paulo Skaf, located in the city of Bauru (SP) broadcast on Sportv 2.
Medley will be printed on the uniform of Sesi Bauru players and will create visibility actions in games and with athletes, such as brand exposure on the court, backdrop, digital panel, activations during games and broadcasting videos on the Sesi Vôlei Bauru TV channel.
“With the support for the Sesi Bauru women’s team, we once again show our solid commitment to Brazilian high-performance sport and to the physical and mental health of Brazilians. We are happy and excited to resume encouraging volleyball, one of the most popular sports in the country, and always responsible for attracting thousands of fans to competitions in various cities in Brazil”, celebrates Denise Mello, CMO at Medley.
