Africa Creative is Agency of the Year for the sixth time
The 27th edition of the International Festival El Ojo de Iberoamérica 2024, held at the La Rural Convention Center, in Palermo, in the city of Buenos Aires, Argentina, between the 13th and 15th of November, chose Africa Creative as Agency of the Year and partner, co-president and CCO Sérgio Gordilho as Creative of the Year. This is the sixth year that Africa Creative has won the award (2017, 2019, 2020, 2021, 2023 and 2024).
Buentipo Anchor (Independent Agency of the Year); Landia (Producer of the Year); collective The Youth (Scene Director of the Year); AB Inbev (Advertiser of the Year); and DDB Latina (Network of the Year) are the other winners of the award’s most coveted trophies.
The festival classified a total of 240 Brazilian finalists in 23 categories. Brazil ended its participation with 150 awards: 4 Gran Ojos, 38 Golds, 48 Silvers and 60 Bronzes. The only category in which the country did not win a trophy was El Ojo Innovación, whose Gran Ojo was delivered for the “Caps” case, from Ogilvy Colombia to Filsa.
Last day
This Friday (15), two Gran Ojos were announced for Brazil. One with ‘VW 70 years”, by AlmapBBDO for Volkswagen, in Digital & Social; and another with the ‘Samsung Throwback Deals’ campaign, signed by MRM Brasil, in Creative Commerce. On this last day of the festival, the country won 53 trophies: 11 Gold, 12 Silver and 28 Bronze, in addition to the two GPs.
Africa Creative had already won Gran Ojo with ‘Uninterrupt Ads’, for Budweiser, on El Ojo Radio & Audio; and DM9 took the same award with ‘Clean Sponsorship’, for Consul, by Whirlpool, at El Ojo Media.
Rafael Urenha, founding partner and CCO of Galeria, presided over the jury for El Ojo Digital & Social, a category “that has become inevitable in an increasingly digital world, with ideas capable of enhancing the brand experience”, highlights the executive.
The work created by AlmapBBDO for Volkswagen captivated the jury, who were looking for original ideas, aligned with culture and with the potential to move people.
“This campaign entered popular culture, reached the president, became an event, changed business results, and will be remembered for many years”, says Urenha. “I thought it would be necessary to explain more about the case, as there are artists so rooted in Brazilian music. But he didn’t need to. The idea was widely debated by the mix of jurors, showing the power of the idea”, he concludes.
In total, the category received 260 entries, classified 42 finalists and awarded 12 Gold, 16 Silver and 30 Bronze. Brazil won 26 awards.
Check out the other Brazilian cases awarded on the last day of the festival:
The Digital & Social Eye
‘Uninterrupt Ads’, by Africa Creative for Budweiser (Gold and Silver)
‘Brahma Phone’, by Africa Creative (one Gold and two Bronze)
‘Imaginary Squads’, from Galeria for Itaú Unibanco (Gold and Bronze)
‘The Cruise Heist’, hits 404 for Netflix (Ouro e Bronze)
‘Errata at 88’, by AlmapBBDO for Johnnie Walker, by Diageo (Gold)
‘Reviews’, by Africa Creative for Kraft Heinz (three Silver and one Bronze)
‘Algorithm Salvaje (Reset)’, by Edelman for Instituto Ampara (Silver and Bronze)
‘Fans Reporters’, by Africa Creative for Ambev (two Bronzes)
‘Don’t mess with a Princess’, da Africa Creative para Vivo (Bronze)
‘Professional fan’, by Africa Creative for Budweiser (Bronze)
‘Hauteam Couture’, by Africa Creative for Brahma (Bronze)
‘Rock DNA’, by AlmapBBDO for Billboard (Bronze)
‘e-Police Station’, by AlmapBBDO for Wonder Women Rech (Bronze)
‘Clean Sponsorship’, da DM9 para Consul, da Whirlpool (Bronze)
’50/50′, by Lew´Lara\TBWA for Camil (Bronze)
The Eye Brand Experience and Activation
‘Clean Sponsorship’, from DM9 to Consul, from Whirlpool (Gold)
‘Atacama Fashion Week’, by Artplan for Desierto Vestido (Gold and Silver)
‘Brahma Phone’, by Africa Creative (two Silver)
‘Flying Guardians’, by AlmapBBDO for Planet Labs/Greenpeace (Bronze)
‘The embarred shirt’, by HOC – House of Creativity for Sport Club Internacional (Bronze)
‘Professional fan’, by Africa Creative for Budweiser (Bronze)
The Sustainable Eye
‘Atacama Fashion Week’, by Artplan for Desierto Vestido (Gold)
‘Reviews’, by Africa Creative for Kraft Heinz (two Silver)
‘Amazon Desert Rally’, by Africa Creative for Vivo (Silver)
‘The gender discount’, from BETC Havas for Santander (Silver)
‘The revealing opening’, by AlmapBBDO for O Boticário (Bronze)
‘Safe Store’, given by BETC Havas for TIM (Bronze)
‘Despido’, by Propeg for Grupo Gay da Bahia (GGB) (Bronze)
The Eye Creative Data
‘Rock DNA’, by AlmapBBDO for Billboard (Gold)
‘Wild Algorithm (Reset)’, by Edelman for Instituto Ampara (Ouro)
‘La Tierra de los Invisibles’, by iD\TBWA for SP Invisível (two Bronzes)
‘Thermal Sensation of Urgency’, by Lew´Lara\TBWA for Red Cross (Bronze)
The Eye Film
‘Tormenta’, by AlmapBBDO for O Boticário (Bronze)
‘Gatorade vs Water’ by Springtime for Gatorade by PepsiCo (Bronze)
‘La Cura’, by Africa Creative para Editora Taverna (Bronze)
The Eye Creative Commerce
‘Audience Delivery’, by DM9 for iFood (Gold)
The Third Eye
‘Help Plus’, by Lew´Lara\TBWA for Red Cross (Bronze)
Coca-cola
Although credited to VLM México, the ‘Thanks for Coke Creating’ campaign was created in conjunction with the agency’s office in Brazil, and won Silver on El Tercer Ojo.
Special prizes
At El Ojo+Mujeres, Laura Esteves and Nina Lucatto, from DM9, won Gold with ‘Clean Sponsorship’, for Consul, from Whirpool; Deborah Vasques won Bronze for ‘e-Police Station’, from AlmapBBDO for Wonder Women Tech; and another Bronze was awarded to Laura Esteves for ‘Audience Delivery’, a case created for iFood.
The Fridman sisters, who are Brazilian, are the stage directors for the ‘Lose it all Win it all’ campaign, by Wieden+Kennedy México for Nike.
At El Ojo Local Desempeño the highlights were for Africa Creative (Agency), Artplan (Independent Agency), Sergio Gordilho (Creative), Ambev Brasil (Advertiser), The Youth (Producer), Duran Sodré and Maldita (Scene Management).
