Action was by the Nation team with Inup Branding, and the film was produced by Ultra Filmes
The Nation CT gym, which belongs to the Smart Fit group, launched its first advertising campaign, called “Be Nation”. The action wants to connect the brand to the public that is driven by overcoming.
With bodybuilding names, such as Rafael Brandão, Marcela Mattos, Angela Borges and Gabriel Zancanelli, all athletes who train at Nation CT, the campaign highlights the brand’s expertise with the bodybuilding endorsement, the quality of the gym’s equipment and infrastructure, unprecedented in the Brazil.
Nation CT is a training center for those passionate about bodybuilding that materializes the dedication to bodybuilding and combines the excellence and extraordinary results of the Smart Fit Group, to bring an unprecedented structure of high-performance equipment to the Brazilian market.
“‘Be Nation’ is about discipline. We want to inspire and give both athletes and bodybuilders the possibility of going further, and seeking their highest level in each training session”, explains Pamella Bittar, marketing manager at Nation CT.
The campaign is signed by the Nation team with Inup Branding, and the film was produced by Ultra Filmes.