Criativo will work closely with offices in Mexico, Argentina, Costa Rica, Chile, Peru and Colombia, in addition to Brazil
Marcelo Bruzzesi is the new executive creative director of Havas Latam for Latin America. In his new role, Bruzzesi will have among his responsibilities to strengthen the network’s performance at the main creativity festivals, working closely with Havas offices in countries such as Mexico, Argentina, Costa Rica, Chile, Peru and Colombia, in addition to Brazil.
With more than 250 international awards under his belt, including more than 40 Cannes Lions, Bruzzesi has previously worked in Brazil, Portugal and the United Kingdom in large advertising agencies such as Africa, Grey, Leo Burnett, DM9DDB and Ogilvy.
His work has been consistently recognized at the most important festivals around the world and two of his projects were highlighted in the book Game Changers, which celebrated the 60th anniversary of the Cannes Film Festival.
At BETC Havas for almost three years, acting as VP of Creation, Bruzzesi has already led important campaigns that had great results and won several recognitions, including the first Entertainment for Music Lion for Havas in Cannes with “Salve a Favela”.
“I am very happy to join the Havas regional team. I am immensely grateful to Erh and Jorge for the trust they have placed in me. I will work with all my might to help the group consolidate itself as a reference in creativity and innovation”, says Marcelo Bruzzesi.
