To announce the new faces, the brand launches its #SeuBrilhoéÚnico movement on social networks
Eudora chose Erika Januza and Camila Queiroz as the two new brand ambassadors to represent the makeup category on all communication fronts, which includes the areas of digital, offline media, e-commerce and direct selling materials. The segment will also be represented by Andressa Suita, a model who has also been part of the brand’s hair ambassadors team since 2021.
To announce the new faces, the brand launches its #SeuBrilhoéÚnico movement on social networks. In the action, each influencer will tell what makes them unique and will invite consumers to share their unique attributes and characteristics.
According to Fernanda Utrini, Eudora’s marketing manager, the brand wants to become a mirror of women who are protagonists and seek to fulfill their dreams. “To create this unique connection with our consumers, we present a squad of women with different personalities who, like Brazilian women, shine in their trajectories”, she says.
