Vi Custódio will work directly with the head of the discipline, on Jaqueline Amaral’s team
Spark reinforced its content and strategy team with the arrival of Vi Custódio as creative lead. He will work on Jaqueline Amaral’s team, the company’s head of strategy and creation, in developing creative campaigns and co-creation processes with brands and digital influencers.
With more than 10 years of experience in the communications area, Vi worked as a creative strategist on TikTok for brands and agencies between April 2022 and the same month of this year.
At the Wunderman Thompson agency, he worked as a copywriter with Avon during its sponsorship of the BBB. Before that, he had been responsible for communications at 99, heading “full funnel” campaigns, which encompass branding and performance.
