Measure by the body linked to the Ministry of Justice was published this Tuesday (19) in the Official Gazette of the Union
Senacon (National Consumer Secretariat), an agency of the Ministry of Justice, suspended any type of betting advertising for children and teenagers. The Federal Government followed the STF (Supreme Federal Court), which also banned betting advertising aimed at children and adolescents.
Published in the Official Gazette of the Union, the text says that “any reward advertising related to an advance, anticipation, bonus or prior advantage, even if merely as a promotion, publicity or advertisement, for placing a bet” must be suspended .
From now on, online betting companies have ten days to release a transparency report on the measures that will be adopted to comply with the suspensions, under
Betting companies have ten days to present a transparency report on the measures adopted to comply with the respective suspensions, under penalty of a daily fine of R$50,000 for non-compliance.
The aim of the decision is to protect young people from betting advertising.
Since the beginning of this year, Conar (National Advertising Self-Regulation Council) had already put into force ‘Annex X’, a document with self-regulation rules for betting advertising in Brazil. ‘Annex X’ emphasizes some content restrictions and advertising targeting, aiming to protect minors.
The text also provides for the need to insert the “18+” symbol or the warning “prohibited for under 18s”; prohibiting the use of elements known to be associated with the children’s universe or that may attract the attention of this group; the use of age selection tools for brand profiles (age gate); prohibiting the presence of children and adolescents in advertisements.
(Credit: Photo by Sergey Zolkin on Unsplash)
