Ricardo Esturaro was chosen in the ‘Business’ category with the book ‘Green consumption: the construction of a sustainable mass market’
The book ‘Green consumption: the construction of a sustainable mass market’, by Ricardo Esturaro, was the winner of the Jabuti Prize, considered one of the most traditional in Brazil, organized by the Brazilian Book Chamber (CBL).
The work, released by the publisher Tira de Letra, was chosen in the ‘Business’ category.
The book talks about environmental, social and business issues in an objective and direct way, far from the fad, obscurantism and excessive alarmism that has taken over this subject.
The work begins with an approach to various subjects such as the evolution of the consumer market, the green movement and companies and their side effects on the planet and society.
To then analyze the challenges of decarbonizing the economy, a fair social transition, environmental communication and opportunities and strategies for the implementation of a sustainable mass consumption market.
Columnist for propmarkRicardo Esturaro was CMO at Globo for 16 years and is currently a specialist in strategy, marketing and sustainability, as well as a speaker.
