The Dermatological Beauty division of the L’Oréal Group in Brazil and Black Influence renewed the partnership that began in 2023, reaffirming the commitment to representation in the dermocosmetics sector. The collaboration seeks to create solutions and narratives that respond to the demands of a diverse audience, connecting scientific innovation and cultural inclusion.
“Black is, and always will be, a platform dedicated to amplifying diverse voices and ensuring that these stories are told authentically,” says Ricardo Silvestre, CEO and founder of Black Influence. “We were born from a pain that I experienced as a professional and our central objective has always been to transform communication. Today we celebrate the positive impact we were able to generate. We are very happy to reaffirm our union with the L’Oréal Group in Brazil, a brand that understands the need to reflect the plurality of our country.”
The strategic partnership has generated concrete results, such as the launch of Anthelios Ultra Cover, by La Roche-Posay, a sunscreen available in six shades that suits different skin phototypes in Brazil. “Developed with the unprecedented Color Science technology, Ultra Cover combines the makeup expertise of the L’Oréal Group with the high sun protection of Anthelios. The result is six colors for Brazilian skin with high coverage, long-lasting and impeccable finish, without compromising the health of your skin”, explains Daniella Muniz, marketing director at La Roche-Posay.
In addition to products, the partnership invests in initiatives that promote inclusive dialogue with consumers. According to Eduardo Paiva, Head of Diversity at the L’Oréal Group in Brazil, the projects reflect the company’s commitment to transforming the market. “To create ‘beauty that moves the world’, we need to talk about inclusion. Our commitment is to a vision of beauty that goes beyond products, focusing on positive impact on a global scale. Therefore, we have advanced in implementing programs that reflect diversity not only in marketing campaigns, but, in fact, influence the beauty industry to serve all audiences with equity and respect for plurality.”
The partnership between L’Oréal and Black Influence reinforces the importance of combining science and purpose to transform the beauty market and create solutions that serve the plurality of consumers in Brazil.
