For the third time in a row, Stone is confirmed as a sponsor of Big Brother Brasil. For the 2025 edition, the technology and financial services company, which is the Brazilian entrepreneur’s main partner, entered with one of the largest shares in the program, BIG (master).
In the year in which BBB turns 25, the company wants to show how its solutions help all types of entrepreneurs, from micro to large, consolidating its strategy of offering a complete ecosystem of financial services. During the 100 days of the program, the idea is to innovate again in brand activations within the program.
It is worth remembering that this year, Stone and Globo were awarded for best action in branded content with the case Big Brother Modo Stone, activation of the brand as sponsor of the reality show in 2024, in the Branded Entertainment category of the Venice TV Awards, an award that recognizes worldwide the best audiovisual and entertainment works broadcast on TV.
