AlmapBBDO was chosen as the new partner of the Zamp Group, taking on 360º management of communication for the Burger King, Popeyes, Starbucks and Subway brands.
The integration of the 4 brands consolidates Zamp as one of the largest advertisers in the category, by unifying planning and media, without compromising the creative and strategic independence of each of them.
The only agency in the competition with no previous history with brands, Almap stood out for combining business vision, global creative protagonism and recognition as the most capable digital agency in the country, according to a recent Google assessment.
The choice also reflects the transformation led by Igor Puga, CMO of Zamp, who recently brought Giulia Queiroz, former Partner at Suno United Creators, and Leonardo Martins, former Marketing Superintendent at Santander, to the team, paving the ambition of a model management based on creative efficiency and digital innovation.
In addition to enhancing each brand’s campaigns, Almap faces the challenge of supporting Zamp in consolidating itself as the largest QSR House of Brands in Brazil, amplifying the group’s impact and relevance in the market.
