Gift was delivered by Loro Mané during the broadcast of the program ‘Mais Você’ and publicized the action ‘Você Compra e Ganha Pix na Conta’
Electrolux was present at the program More you, nthis Thursday (21) to promote its Black Friday campaign. The iconic Loro Mané presented presenter Ana Maria Braga with an Electrolux Air Fryer.
The ‘You Buy and Get Pix on Your Account’ action will return money to the consumer via Pix and is part of the brand’s already implemented marketing strategy for the date. Cashback values can reach R$2,100.00 and Electrolux projects up to double-digit sales growth during the period.
It is the first time that the brand is running television campaigns dedicated to the date, which also includes a film starring its ambassador Rita Lobo.
“Our bet for this year is to reinforce our proximity to the consumer through innovative actions that combine mass visibility and a clear value proposition. It is an opportunity to communicate our Black Friday actions with attractive offers and a competitive differentiator: a back via Pix in the account, which allows consumers to spend as they wish”, highlights Ana Peretti, VP of marketing and sustainability at Electrolux Group Latin America.
