The action, signed by BETC Havas, has the motto “Let’s go”
BETC Havas signs the first campaign for Uniasselvi, a university center for distance and in-person learning. The film stars Konrad Dantas, creator of the Kondzilla production company and new brand ambassador.
With the motto “Let’s go”, the idea of the action is to reinforce the role of the college as a partner in making dreams come true and follows the narrative focused on everyday situations of Uniasselvi students (such as a house where a person attends an EAD class through notebook to an app driver studying on his cell phone during a break).
Check out the campaign film: