Action includes two videos for social media
Fundação Bradesco presented a campaign that presents real stories that celebrate the transformative impact of education. The action features two videos that reveal the trajectories of the institution’s teachers who seek to change lives and inspire new generations.
The first film tells the story of Flávia Witzel, former student and current teacher at the Fundação Bradesco Jardim Conceição unit, in Osasco, São Paulo. In the video, she shares memories of inclusion and encouragement actions that profoundly impacted her life. Today, she seeks to apply the same values in the classroom, helping her students to develop.
The second video of the action presents the testimony of one of Flávia’s students, Erika, a 3rd grade high school student, who recalls memorable moments lived with the teacher during Early Childhood Education and highlights her importance in her academic and personal trajectory.
“Flávia’s story is a powerful example of how education goes beyond teaching, promoting human and social change. With this campaign, we want to recognize and celebrate teachers throughout the year, valuing their daily dedication to transformation through education” , says Murilo Nogueira, administrative and financial director at Fundação Bradesco.
