Event promoted debate on ‘The new era of advertising and marketing in Brazil’
The Lide Comunicação seminar brought together on the 21st, at Casa Lide, in São Paulo, leaders from the advertising market, digital influencers, journalists and analysts to debate about ‘The new era of advertising and marketing in Brazil’. Marcos Quintela, chairman of VML Brasil and head of Lide Comunicação, led the event, which featured two panels: ‘Female leadership in communication and marketing in Brazil’ and ‘Influence on social networks: which are good and which are bad ?’.
Marcos Quintela, chairman of VML Brasil and head of Lide Comunicação, led the event (Photos: Alê Oliveira)
The panel ‘Female leadership in communication and marketing in Brazil’ featured: Marcos Quintela, chairman of VML Brasil and head of Lide Comunicação (mediator); Karina Ribeiro, CEO of VML Brasil; Judith Brito, president of Grupo Folha; Gabriela Borges, managing director of Publicis Brasil; Marcia Esteves, CEO of Lew’Lara\TBWA and president of ABAP; Beatriz Bottesi, head of marketing at Meta; and Verônica Gordilho, co-COO of Africa Creative.
Panel: ‘Female leadership in communication and marketing in Brazil’Marcos Quintela (mediator); Karina Ribeiro, CEO of VML Brasil; Judith Brito, president of Grupo Folha; Karina Ribeiro, CEO of VML Brasil; Gabriela Borges, managing director of Publicis Brasil; Beatriz Bottesi, head of marketing at Meta: Marcia Esteves, CEO of Lew’Lara\TBWA and president of the Association of Communication and Advertising Companies (ABAP); and Verônica Gordilho, co-COO of Africa Creative
The second panel featured: Marcos Quintela, chairman of VML Brasil and head of Lide Comunicação and Carlos Marques, head of Lide Conteúdo (mediators); Flávio Santos, CEO of MField; Mônica Salgado, journalist, businesswoman and digital influencer; Rafael Coca, founder and CSO of Spark; and Marcio Oliveira, CEO of R/GA in Brazil.
‘Influence on social media: which ones are good and which ones are bad?’Marcos Quintela, chairman of VML Brasil and head of Lide Comunicação; Flávio Santos, CEO of MField; Mônica Salgado, journalist, businesswoman and digital influencer; Rafael Coca, founder and CSO of Spark; and Marcio Oliveira, CEO of R/GA in Brazil.
Seminar held at Casa Lide, attended by leaders from the advertising market, digital influencers, journalists and analysts.
Seminar took place in the auditorium of Casa Lide, in São PauloMarcelo Quintela (Dual Mídia), Marcos Quintela (VML Brasil and Lide), Marcia Esteves (Lew’Lara\TBWA and ABAP) and Beatriz Bottesi (Meta)Karina Ribeiro (VML Brasil), Renata Bokel (WMcCann) and Gabriela Borges (Publicis Brasil)Veronica Gordilho (Africa Creative) and Carol Boccia (Betc Havas)Marcos Quintela (VML Brasil and Lide) and Tiago Ferrentini (propmark)Luiz Lara (CENP/TBWA Brasil), Judith Brito (Grupo Folha) and George LegmannCarlos Marques (Lide), Vivian Salaro (Lide) and Marcelo Benez (Folha de S.Paulo)Marcio Oliveira (RG/A Brasil) and Marcos Quintela (VML Brasil and Lide)Roberto Tourinho (Sinapro/Propeg) and Antônio ImbassahyCarlos Benedetti, Pedro Ica, Ênio Vergeiro and Alexei LongoDuílio Malfatti (Mene Portella) and Angelo de Sá Jr (Jovem Pan)Déo Borba, Cris Vida (Cine) and Mário D’Andrea (D’OM)
