The campaign created by Wunderman Thompson Brasil also has influencers and brand representatives
Avon launched the campaign film “Toda Vitaminada”, created by Wunderman Thompson Brasil, starring Inês Brasil.
Along with the singer, the campaign also includes the presence of influencers Bielo, Pele de Victor, Joyce Vilar and real Avon Beauty Representatives.
“Inês Brasil and the entire casting mirror the diverse and outrageous Avon we love. In addition, this is our first fully subtitled film, an initiative that came from the attention to people with hearing impairment and still little explored by brands to reach even more people. with ease and creativity”, said Vivi Pepe, Avon Brasil’s Communications Director.
The campaign aims to reinforce the brand’s purposes of valuing all types of beauty with affordable products and care for all skin types and tones.
“We created a song to become ‘HIT’ and showed that taking care of the skin is easy and it’s for everyone”, commented Roberta Harada, Creative Director of Wunderman Thompson Brazil.
The campaign was aired for the first time, this past weekend, during the break of Big Brother Brasil and entered Twitter’s Trending Topics twice during Sunday (13). “Being in the BBB is in fact an incomparable showcase. It helps us to make noise on social networks and to reach the public that values respect for their intelligence, added the Avon executive.
