Action, by MSD Saúde Animal, was developed by Havas Life, and will last eight months
MSD Saúde Animal and Azul have come together in an innovative partnership to celebrate the importance of pets in the lives of their owners. The initiative includes the personalization of an Azul plane with Bravecto’s colors and messages.
The launch was marked by an inaugural flight last Friday (22), in which the brand’s partner influencers were special guests for this inaugural flight and took their pets on board, reinforcing the concept of celebrating every moment with pets. .
During the flight, passengers watched a special Bravecto video, with information about the product and its importance for animal health and welfare.
The customized aircraft will be in circulation for eight monthstaking Bravecto’s message to various destinations in Brazil. As part of the action, all owners who board with their pets during this time will receive an exclusive kit.
The campaign is signed by Havas Life.
