Agency will have the challenge of taking care of the brand’s social media strategy
Eagle Agência won the account from Roadcard, a company providing financial solutions for transport and fleet management. With the challenge of taking care of the brand’s entire social media strategy, the objective is to strengthen the alignment of communication with Roadcard’s audience, generating greater engagement and interest.
In 2023, the truck fleet in Brazil reached 2.18 million units, representing approximately 4.6% of the total fleet in circulation in the country, which is around 47.12 million vehicles.
The first project developed by Eagle for Roadcard will be launched in November, with a focus on expanding the brand’s digital presence, bringing a more strategic and connected approach to the market, showing, for example, how the company can operate and carry out credit transactions. payment for each trip, simplify the issuance of mandatory documents or even manage fuel.
