You may have already heard about that Pix with symbolic value, sent just to send a message, right? Because this time, Burger King made Pix. The network sent R$0.01 to millions of Clube BK members, using the tool’s text box to communicate that, with an additional R$0.24, it is possible to guarantee 2 BK Franguinhos for just R$0.25 during #BKFriday, in participating branded restaurants. The promotion is valid from November 25th to 29th.
Burger King used its CRM intelligence to transform Pix sending into media. “What people want on Black Friday is to win, and that’s exactly what we delivered: money directly to their cell phone, via Pix. More than a campaign, this mechanic created an innovative media format that impacts and becomes a topic, connecting BK in a unique way to the consumer in the most competitive week of the year in retail”, comments Igor Puga, CMO of Marketing at ZAMP, master franchisee of Burger King in Brazil.
The difference in this year’s campaign is precisely the use of Pix as a direct communication tool with the public. Taking advantage of the popularity of this payment method in Brazil, BK chose a format to contact its audience: the bank notification. “Creativity is part of Burger King’s DNA. We combine this with the behavior of the Brazilian consumer, who has already incorporated Pix into their routine. With more than 35 million Pix worth R$0.01 made in 2023, we see a unique opportunity to highlight the brand in an innovative way in one of the most important sales periods of the year”, comments Puga.
The unprecedented promotion of 2 BK Franguinhos for R$0.25 emerged as a fun reinterpretation of the famous offer of 2 Whoppers for R$25.90, which has already become a Burger King classic. While surprising the public with its special Black Friday action, the brand maintains the traditional 2 Whopper promotion, available at the counter, BK Drive, self-service totems and Click & Collect at participating restaurants. A combination that reinforces BK’s commitment to delivering flavor and excellent value for money throughout the year.
The special Black Friday offer of 2 BK Chickens for just R$0.25 is available at the Counter, BK Drive and Totem of participating Burger King Brasil units, between the 25th and 29th of November, limited to a purchase of R$0 .25 per time and per Invoice. Check out non-participating stores at this link.
