Event bets on the campaign ‘Every party starts with a look’
This Sunday (24), Riachuelo promoted a party for Rebeca Andrade, Jade Barbosa, Flávia Saraiva, Lorrane Oliveira and Júlia Soares, the stars of the Brazilian Gymnastics Team, to celebrate their achievements of the year and celebrate the brand’s relationship with sport.
As part of the brand’s end-of-year campaign, ‘Every party starts with a look’, the event also marked the launch of Riachuelo’s exclusive collection for the season, which features pieces designed for all festive occasions, such as end-of-year parties. of year.
The ‘Baile das Maiorais’ was exclusive and designed for the athletes to enjoy with their family and friends. The event took place on a rooftop in São Paulo and featured activities such as Fujifilm recording moments with Instax cameras and samba dancing with the women’s group Preta Batuque.
Riachuelo’s relationship with sports
Riachuelo, official sponsor of the Brazilian Olympic Committee, dressed the team for this year’s Paris Games. Riachuelo’s CMO, Cathyelle Schroeder, says that the brand strongly believes in Brazilian sport and that this moment of celebration also commemorates all the work done in this partnership.
“The moment of the uniform, of the parade, was just the final moment. It took four years of work, apart from all the previous time that Riachuelo already has in the sport and for us it was an immense pride to be the fashion brand that dressed the Brazil team , who wears the Brazil team. We are here right now, celebrating with our athletes, reinforcing everything we believe in supporting Brazil, supporting sport”, celebrates the CMO.
Cathyelle also reinforces that sport has always been important for Riachuelo, which intends to continue investing in the sector and in athletes. “We have been investing in athletes for a long time, in partnership, and I can say that this will continue to be important”, he said, responding about continuing sponsorship and partnership with athletes next year: “we are always attentive, looking for opportunities. I think now is our time to celebrate with them. But who knows, right?”
“2025 is a very important year for our brand, the calendar is full of events and launches of very different and cool products, so we have a lot of expectations. We are already living in the year 2025, right? And I can promise that it will come lots and lots of good things!” revealed the CMO.
