Strategy features four films starring journalist and presenter Fernanda Gentil
With the regulation of the betting market in Brazil, the Brenda agency is leading the launch of the HiperBet betting house. The campaign, under the motto ‘HiperBet, it’s all at its best’, is led by journalist and presenter Fernanda Gentil.
The strategy includes four 30″ films each, produced by NoCandy and Audiola, with publicity on TV, social networks and out-of-home media. The action seeks to address the issue of responsible gambling directly.
“There is no way a bet could enter the market today if it doesn’t talk about the issue of responsibility. We saw that it was a credible project with a desire to do it the right way. Our intention was, therefore, to present the new house, highlighting its values, credentials and showing that it arrived at a positive moment in the regulation of this market in Brazil”, explains Raphael Pinteiro, partner at Brenda.
The hero film presents the new betting house, conveying the idea of ’maximum’ excitement and fun. With the help of artificial intelligence graphic resources and the presence and narration of Fernanda, the production shows an astronaut in space, a pilot taking off at high speed and a girl playing foosball, all real characters.
In the piece about responsibility, the presenter and journalist says that she was invited by HiperBet to be ‘kind and truthful with those who play’. In the company’s manifesto video, in turn, Fernanda asks the viewer what he is hyper about and, once again, highlights that ‘only those who are responsible are hyper’.
“Each piece has its own identity. The agency aimed to talk to audiences that connect with both a more playful and vibrant style of entertainment, with more special effects, and with the sports environment, represented by the figure of Fernanda Gentil in her natural habitat”, says Bernardo Barbosa, Brenda’s partner.
