Awards kept the category launched in 2020 to judge
parts related to the pandemic; launch campaign was created by 11:21
The Columnists Award, the largest and most traditional marketing communication award in the country, is once again judged in all its regional offices, covering Brazil from north to south. The novelty is that, in order to update the evaluation of the works, after two years of instability due to the pandemic, the award will be named Columnists 2021/22, accepting pieces that have not participated in the contest in the last two years.
The award even maintained the category launched in 2020 to judge pieces related to the Covid-19 pandemic, as a way of valuing the vaccination and disease prevention campaigns developed by Brazilian agencies.
The North-Northeast and Brasília regional offices are already in progress.
And the regional offices of São Paulo, Rio, Central-East and South begin to accept works from this week, with the deadline until April 30th.
The Columnists 2021/22 campaign, once again, was developed by the 11:21 agency, created by Gustavo Bastos and Paulo Franco, based on a concept proposed by Marcio Ehrlich, executive VP of the award. The idea is to show that, despite the criticism that we read every now and then on social networks about the lack of creativity in advertising today, there are many people coming out of the same and doing good things. Hence the slogan of Columnists 2021/22: For those who do not accept mediocrity.
The objective of the board of Abracomp (Brazilian Association of Marketing and Propaganda Columnists), promoter of Columnists, is that in 2022 it will be possible to hold the award parties again in all regional offices.
“We would very much like to have been able to hold the Columnists 2020 parties, because they are always an expected opportunity for professionals from regional markets to fraternize. But security concerns had to speak louder”, said Ehrlich, ensuring that all diplomas have already been delivered by carrier or by post to the winners of the regionals in which Columnists 2020 was held.
Guidelines for participating in the 2021/22 Columnists Award can be found on the contest website at: colunistas.com.br.