Agencies Terruá, Atenas and Voe Advertising e Eventos also stood out on the night
Ampro (Promotional Marketing Association) held its 24th edition of the Ampro Awards this Tuesday (26) at Rosewood, in São Paulo, with the theme ‘It’s time to reinvent the unexpected’. This year, the Live Marketing awards broke a record with 529 registered cases.
There were four verticals, Business, Consumer, Content and Trade), 20 categories and three winners, divided into gold, silver and bronze.
Among the main winners of the night, the agencies Terruá and Atenas stand out, which won two Grand Prix each, Pros and Voe Publicidade e Eventos, winners of one GP each.
The finalists competed for vertical trophies, in addition to special awards: Creativity Grand Prix, ESG Grand Prix and Agency of the Year. Furthermore, this year featured the new addition of 1 Grand Prix per vertical, an offer from Globo.
Check out the list of winners:
Grand Prix of Creativity
Floating Bars / Heineken /Atenas Comunicação
Grand Prix ESG
Best Branded Content, Social, Influencer and/or PR action: #TOGETHERBAND All Amazônia, for Banco do Brasil, from Agência Terruá.
Agency of the Year
Pros
Business
The winner of the Grand Prix in the business vertical was Atenas Comunicação with the Floating Bars case, for Heineken, as best brand building.
CREATIVE BUSINESS TRANSFORMATION
Winner: Circuito Sertanejo/ Circuito Sertanejo/ Cooler DVT
Prata: #TikTokMeFezEmpreender/TikTok/ Casa 96
Bronze: Ponto BB/ Banco do Brasil/ Terruá
BETTER BRAND BUILDING
Winner: Floating Bars/ Heineken/ Athens Communication
Silver: YES, I AM/ Amstel/ Fly Advertising
Bronze: #TOGETHERBAND All Amazônia/ Banco do Brasil/ Terruá
BEST PRODUCT OR SERVICE LAUNCH
Winner: This is More than a Lipstick/ Vult/ Pros
Silver: #TOGETHERBAND All Amazônia/ Banco do Brasil/ Terruá
Bronze: Netflix – One Piece/ Netflix/ TM1
BEST INTEGRATED COMMUNICATION CAMPAIGN
Winner: This is More than a Lipstick/ Vult/ Pros
Silver: Moto Challenge 99/ 99/ Fly Advertising
Bronze: Hotel Bubbaloo – Everything can be more Bubba/ Mondelez/ SHERPA42
BEST CAMPAIGN FOR NGOS AND PUBLIC ENTITIES
Winner: Unibrad – Unexpected Inspirations/ Bradesco/ AKM
Silver: Playing Together for the Reconstruction of RS/ Grêmio Foot-ball Porto Alegrense and Sport Club Internacional/ End to End
Bronze: FLIM (Maricá International Literary Festival 2023)/ Maricá City Hall/ Santafé Ideas
Consumer
The winner of the Grand Prix in the consumer vertical was the Pros agency with the Auction aBisurdo case, for Bis as the best low-cost action (less than 100k).
BEST IDEA OR CONCEPT
Winner: This is More than a Lipstick/ Vult/ Pros
Talk: Floating Bars/ Heineken/ Athens Communication
Bronze: aBISurdo Auction/ BIS/ Pros
BEST BRAND EXPERIENCE – EVENTS OR ACTIVATIONS
Winner: Floating Bars/ Heineken/ Athens Communication
Silver: YES, I AM/ Amstel/ Fly Advertising
Bronze: #HeineQueen/ Heineken/ Athens Communication
BEST IN-PERSON, VIRTUAL OR HYBRID EVENT
Winner: Floating Bars/ Heineken/ Athens Communication
Silver: Waves pass, legacies remain/ World Surf League/ Effect Sport
Bronze: Tudum Netflix/ Netflix/ TM1
BEST COMMERCIAL PROMOTION
Winner: OREO Travel Promotion in Wandinha/ Mondelez/ Mode MKT House
Prata: #TikTokMeFezEmpreender/TikTok/ Casa 96
Bronze: Zérois do Role Promotion/ Ambev/ BFor
BEST COMMERCIAL CAMPAIGN
Winner: This is More than a Lipstick/ Vult/ Pros
Silver: Feat. Sertanejo/ Brahma/ Cooler DVT
Bronze: IPA DAY 23/ Lagunitas/ Fly Advertising
BEST LOW COST STOCK (less than 100K)
Winner: aBISurdo Auction/ BIS/ Pros
Silver: Zero Shirt/ Grêmio Foot-ball Porto Alegrense/ End to End
Bronze: Goodyear at the Strategic Meeting Magalu/ Debora da Cruz / Goodyear/ TSBetc
Content
The winner of the Grand Prix in the content vertical was Voe Ideias with the 99 Moto Challenge case, for 99 as the best entertainment action.
BEST ACTION ENTERTAINMENT
Winner: Challenge 99 Moto/ 99/ Voe Advertising and Events
Silver: Hotel Bubbaloo – Everything can be more Bubba/ Mondelez/ Sherpa 42
Bronze: Floating Bars/ Heineken/ Athens Communication
BEST BRANDED CONTENT, SOCIAL, INFLUENCER AND/OR PR ACTION
Winner: #TOGETHERBAND All Amazônia/ Banco do Brasil/ Terruá
Prata: #HeineQueen/ Heineken/ Athens Communication
Bronze: SIM, I AM/ Amstel/ Voe Advertising and Events
BEST SPONSORSHIP ACTIVATION
Winner: Mammography Truck/ BB Seguros/ Eagle
Prata: Brahma FM/ Brahma/ Cooler DVT
Bronze: SIM, I AM/ Amstel/ Voe Advertising and Events
Trade
The winner of the Grand Prix in the trade vertical was the Terruá agency with the #TOGETHERBAND All Amazônia case, for Banco do Brasil
as best B2B campaign.
BEST INCENTIVE CAMPAIGN
Winner: Timaço Coca-Cola/ Coca-Cola/ Batux
Silver: For everyone, including you/ Coca-Cola FEMSA/ To encourage
Bronze: Towards the extraordinary/ Kenvue/ MC2
BEST TRADE MARKETING EXECUTION – UP TO 6 MONTHS
Winner: Ponto BB/ Banco Do Brasil/ Terruá
Talk: Hello Heineken / Heineken Group / Outpromo OMG Brazil
Bronze: Sadia Promotion Take Your Lek Trek Home/ Sadia/ MKT House
BEST TRADE MARKETING EXECUTION – OVER 6 MONTHS
Winner: One Fits All/ Heineken Group/ Outpromo OMG Brazil
Silver: Elo Operação Trade/ Elo/ Eagle
Bronze: Fixed project Dell and Virtual Promoter/ Dell/ Marco MKT
BEST TRADE MARKETING CAMPAIGN (MULTI-CHANNELS)
Winner: São João Garoto is WOW! / Garoto Chocolates – Nestlè/ Estalo Agency
Silver: Christmas Bauducco / Bauducco / Casa 96
Bronze: IPA Day 23 / Lagunitas / Voe Advertising and Events
BEST SALES CAMPAIGN OR BRAND LOYALTY
Winner: Christmas Bauducco / Bauducco / Casa 96
Prata: IPA Day 23 / Lagunitas / Voe Advertising and Events
Bronze: NBA House 2024 / NBA / TM1
BEST B2B CAMPAIGN
Winner: #TOGETHERBAND All Amazônia / Banco do Brasil / Terruá Agency
Silver: Zérois do Role Promotion / Ambev / BFerraz
Bronze: TikTok Arena / TikTok – Bytedance / Joia Experiences that Transform
