Euphoria Creative, a full-service advertising agency, is the new communications partner for Wellhub, the corporate wellness platform formerly known as Gympass. The agency will be responsible for consolidating the new brand among consumers, with delivery largely oriented towards creativity and innovation.
Led by partners Andressa Fukunaga, Caio Del Manto, Marcelo Rizério and Tiago Santos, the agency has been collaborating with the client on some projects since August this year. The first fruit of the partnership was a campaign launched last October, focused on reinforcing the company’s name change to Wellhub. Other initiatives are already being prepared for the first quarter of next year.
At the beginning of 2025, a campaign created to show that Wellhub is the best option for companies to encourage their employees to have more health and well-being in their routines will be launched, promoting, in practice, access to physical activity, nutrition solutions , sleep health, therapy, meditation and mindfulness. The action aims to show that, at a time when companies are increasingly aware of the need to take care of the physical and mental health of their teams, Wellhub is the ideal partner for companies to help people prioritize better lives. healthy and balanced. The agency will also collaborate with the client to enhance the recently announced sponsorship of the Rio Open 2025, an event scheduled for the second half of February.
“We are at a very important moment, of consolidating the new brand and connecting with our customers and their employees. The main objective of this partnership is to enhance our brand work and amplify the company’s new momentum, and we believe that Euphoria is the ideal choice to help us in this challenge”, says Flávio Reghini, Senior Director of Brand and Creation at Wellhub.
“The platform is already a reference in the corporate well-being sector. The challenge now is to fix the name change and make people associate the service they already used and admired with the new identity. Being able to assist Wellhub at this important and strategic moment is a great achievement. We are really excited”, guarantees Caio Del Manto, Co-founder and CEO of Euphoria Creative.
