Company specializes in application development and gamification
NEOOH acquired a 30% stake in Aioros Studios, an application development and gamification company. The acquisition of the stake in Aioros, according to the OOH company, is part of NEOOH’s Phygital OOH strategy. Phygital OOH aims to bring the best of the digital world into the real world.
Founded in 2015 by partners Rafael Araujo and Rafael Mendes, Aioros’ proposal is to bring immersion, innovation and interactivity in the universe of digital games to the business environment, marketing and business training.
“We understand that our screens are an excellent tool for connecting the physical and digital worlds. We see great potential in the inclusion of augmented reality and games with our equipment and our customers. In March 2022, we are already launching an unprecedented system of audience interaction with our LEDs, through smartphones.”, explains Leonardo Chebly, CEO of NEOOH.
