I bring lightness to work, creating more positive connections
Andreia Abud’s passion for the media started early. Winner of the Media Professional category of the Best of propmark 2024, she always wanted to follow in the same footsteps as her father, also a professional in the field. And he succeeded. He followed a path of learning and gratitude. Today, the executive reflects on the journey that brought her here.
“Being among the Best in propmark is, without a doubt, an honor and an immense joy. I always say that moments like this bring incredible energy, fueled by the affection of so many dear people who took time out of their day to show recognition for my work”, declares the vice-president of media at WMcCann, who competed for the award with André Simões, head of media at Mutato, and Lucia Cucci, media director at DM9.
The talent of tireless teams and inspiring leaders helped drive Andreia’s professional growth. But dedication, study and desire to present the best plans were not lacking. “I also have the privilege of being part of WMcCann, an agency that breathes media into each project”, he adds.
Andreia recognizes the support of colleagues, “in addition to the unconditional support of my family, Alê, Cauê and Theo, who always understood the intense moments of work and were by my side, allowing me to move forward”, she is grateful.
Every challenge and achievement is shared with your team. And the trust of clients highlights the meaning that the award brings to your career. “It goes way beyond me”, he confirms. The role of women in advertising is also remembered. “I bring lightness and sensitivity to work, creating more positive connections and contributing to a more welcoming and balanced environment”, he testifies.
This feminine feeling contributed to seeing obstacles as opportunities. It’s not news that technology has transformed the media market, making it much more complex. But the vision is broader and more strategic. For Andreia, the advance opens the door to more consistent and precise results for clients’ businesses.
Read the full article in the edition of propmark December 2, 2024
