Partnership was announced on Monday (2) in a special episode
Melitta announced its sponsorship of the podcast ‘Denilson Show’, by former player Denilson and journalist Chico Garcia. The partnership was announced on Monday (2) in an episode with former Santos Futebol Clube striker, André, as an interviewee.
The brand already supports other sports initiatives and is the official café of Manchester United, Caioba Soccer Camp and sponsor of the ‘Benja Me Mucho’ podcast.
“Sports podcasts are part of people’s daily lives, like coffee and football. With this partnership, Melitta expands its actions in the sports market, as we understand that it provides unforgettable moments for our consumers. This year we carried out some actions in the world of football, and now with the ‘Denilson Show’ podcast we further strengthen our actions in this sport, which is a national passion”, says Rosiane Wang, marketing manager at Melitta.
The ‘Denilson Show’ is broadcast on digital platforms and features the participation of sports personalities, musicians, artists, journalists and digital influencers. Among the people who have already been on the program are former players Zetti, Alex, Kaká and Ronaldo, as well as narrator Galvão Bueno and reporter Fernanda Gentil.
