Alok’s performance in the business world is not new. The fourth best DJ in the world has become an entrepreneur managing not only his own career, but also an agenda of opportunities that moves the economic market and creates new consumer experiences.
On this basis, Alok joins WAP’s expertise to launch WAAW, a company created with the purpose of offering high quality products in the audio segment at a fair and affordable price. The forecast is that the products will be available in Brazil in the first weeks of June and in the future cover the whole world.
“Currently, the market for speakers and headphones is concentrated in a few players and this represents a great opportunity, as it is a market that has shown rapid growth in recent years and has enormous economic potential.“, says CEO Paulo Sanford.
Alok, as one of the partners, has a fundamental role that goes beyond the association of his figure with the brand. More than just a poster boy, he is actively involved in business and marketing strategy and plans, attracting partnerships, activating and promoting the brand and developing products.
In fact, the logo was designed from a sketch drawn by the DJ during the European tour at the end of last year. Another important point is the social capital that Alok and WAAW will promote. Via Instituto Alok, resources will be allocated to actions focused on ESG (Environmental, Social and Corporate Governance), establishing a citizen network committed to social and environmental issues.
“I am committed to making my business actions extensions of my ideals as an artist and citizen. With WAAW, in addition to providing a unique and high quality experience in the way of listening to music, my mission is to contribute to human development and preservation of the environment through ESG actions. We are a technology company and the concern with the way of consumption is a guiding pillar of our principles”fala Alok.
The unique experience cited by the most listened to Brazilian artist in the world is in creating a community that integrates Alok and WAAW consumers. Thinking of its fans and all those passionate about audio products, the line signed by Alok is designed to be part of users’ daily lives, whether in sports, work, study, fun or relaxation. Headphones, bluetooth headphones, TWS, gaming headsets, headphones, portable speakers and boombox will be present from early morning when you wake up until late at night when you sleep.
With the objective of reaching at least 10% market share in the category in the next two years, WAAW products will be sold on the website and in the main marketplaces in the country, in addition to physical stores. Digital channels should represent about 70% of sales, while 30% of physical retail.
These are the pillars of WAAW by Alok, a company with a modern DNA, which connects directly to the public and brings in its genes conscious consumption aligned with quality and fair prices. WAAW dialogues with its time, but has its eyes on the future, on an inclusive, responsible tomorrow that makes the act of listening an experience beyond music.
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