Agency will also be responsible for creating the first brand positioning campaign since the startup arrived in Brazil
Swile, a French benefits worktech, chose Galeria as its new agency, which will also be responsible for creating the first brand positioning campaign since the startup arrived in Brazil, a country it intends to transform into its main market and point of connection with other Latin American countries.
Operating in Brazil since the acquisition of Vee Benefits, a pioneer in flexible benefits in the country, Swile recently became a unicorn by raising US$ 200 million with a main contribution from SoftBank Latin America Ventures, an arm of the Japanese investment bank for the region.
The Gallery now works with two unicorns. The agency already develops the creative communication of the video platform TikTok, the music streaming Resso and the social network Helo, all owned by ByteDance, which today is considered the largest startup in the world in the category.
