SXSW 2022 is going on and already brings some highlights that draw the public’s attention! Famous for the extensive categories, some moments are eagerly awaited. Check out:
Culture
- Singer Lizzo talked about her new show Watch Out for the Big Grrrls, unscripted and scheduled to be released on Amazon Prime Video. She also criticized Texas abortion laws.
- Bodies, bodies, bodies, The Lost City, WeCrashed e Atlanta are the featured films released on streams in March such as Disney Plus and Paramount.
- Dolly Parton is expected to take the spotlight in her conversation about her new album on March 18th.
Startups and Technology
One of the most relevant startup awards in the world, the Pitch Event, revealed the winners of its categories. Winning is an important step for projects that are often incorporated by big companies like Google and Apple. Check the results:
- Artificial Intelligence, Robotics & Voice: Hume AI
- Enterprise & Smart Data: Syrup Tech
- Entertainment, Gaming & Content: Action Face
- Extended Reality & Immersive Technology: MATSUKO
- Future of Work: Anthill
- Health, Wearables & Wellbeing e Winner of Diversity, Equity, and Inclusion: Sonavi Labs
- Innovative World Technologies e Best in Show: Hilos
- Smart Cities, Transportation & Logistics: JusticeText
- Social & Culture: MOGL
- Best Speed Pitch: Unpacking
Scott Galloway Predictions
New York University professor Scott Galloway stands out at SXSW for his predictions about the world of big tech and the market. This year, Scott revealed that Apple would be the most advanced within the metaverse, as the brand relies on easy “portals” to virtual reality like airpods.
“I believe the metaverse is going to be less like the Matrix, and more like the movie Her. I believe it will be in your ears, and the reason I believe it is out of personal experience. If a person comes up to me and starts talking to me like we’re friends, I’m like, ‘I don’t remember this person,’ and that’s because they listen to my podcast,” she stated.
It also declared major acquisitions made by Twitter and Pinterest, big techs with good market valuations. Space tourism will also be boosted by the visibility that companies like Virgin Atlantic are gaining.
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