The survey “Bars without Harassment”, led by Studio Ideias, pointed out that 66% of women have already been harassed in bars
Johnnie Walker and Women Friendly conducted a survey called “Bars without Harassment”, which found that 66% of Brazilian women said they had been harassed in bars, clubs, restaurants or nightclubs.
The study, led by Studio Ideias, digitally listened to 2,221 women and found that among those who work or have worked in these environments, 78% said they had already suffered harassment.
To help transform this scenario, Johnnie Walker launched an unprecedented initiative that aims to combat harassment, creating safer spaces for women to work and consume.
In partnership with Women Friendly, starting in March, the brand will fund the certification of 40 establishments in the cities of São Paulo, Rio de Janeiro and Recife with the Women Friendly seal, in addition to offering, free of charge, training to 1000 professionals in the area. who are interested in information on how to make environments safer for women.
“Johnnie Walker believes that steps must be taken towards collective progress. That’s why we started an anti-harassment movement in bars, bringing more knowledge and education on the subject, through Women Friendly. Today, 30% of whiskey consumers in Brazil are women”, commented Juliana Ballarin, Scotch Portfolio Marketing Director for Paraguay, Uruguay and Brazil.
The survey also pointed out that more than half of the women interviewed (53%) have already stopped going to a bar or club for fear of harassment and that only 8% regularly attend these environments alone, with 13% of them never feeling safe in bars. and restaurants. The feeling of security only increases when they are in groups of friends (41% say they feel safe this way).
Another data pointed out by the study was that among the women who experienced situations of harassment in these places, 40% reported that they had already been held by the body (arm, hair, etc) for not having paid attention to the harasser. Regarding the harassment experienced, 63% said they felt angry and 49% felt powerless in the face of the circumstance.
According to the interviewees, 93% of the aggressions were carried out by customers of the establishments. The absolute majority did not report the aggressions (89%), among them, 35% did not even think about reporting the harassment, 24% because they did not know how, 18% because they felt afraid and 17% because they felt ashamed.
“It is necessary to act in favor of collective progress. And guaranteeing women the right to have fun or work safely is critical,” added Ballarin.
To facilitate the movement of bars without harassment, participating houses are receiving training to train the entire team, including the bar owners, in addition to the implementation of safety protocols, such as the whistleblower channel managed by Women Friendly. After the process is concluded, the bars start to operate with the Women Friendly seal, which attests to the harassment-free environment.
“Our work consists of designing this cultural transformation journey by training leaders and employees so that they know how to identify, prevent and intervene in situations of harassment. We also ensure that the reporting channels are efficient and welcoming. These are some of the requirements for companies to receive our annual certification”, commented Ana Addobbati, co-founder of the startup.
Along with the bars, Diageo receives the Women Friendly certification, becoming the first beverage company to have the seal, the only one in the market to recognize companies committed to the female public in the fight against harassment.
