After almost two years of waiting, adidas Originals is present at Lollapalooza Brasil and to start the heat, the trefoil brand presents the LOLLABR PACK, inspired by the creativity and authenticity that the Festival represents, delivering a selection of personalized t-shirts that connects the culture urban youth with music and inclusion, through different prints, created exclusively for the festival.
Three Brazilian artists were chosen to illustrate the personality of #adidasnoLollaBR: Kauê Fidelis (@KUEIO.ART) brings his famous rabbits to represent the TRANS/LGBTQIA+ community and the excitement of returning to festivals; Vinicius Allencar (@ A.LLENCAR) proposes a print that refers to his works, which talk about identity and freedom to be who you are, especially in black culture and identity in Brazil; beyond Nihao(@ NI_HAO93), who imagines his graffiti inspired by cartoons, refers to the joy of being able to get together and enjoy together again.
The line also brings the SUPERSTAR LOLLABR, with a unique design and thought exactly to enjoy the three days (and nights) of the festival. The sneaker comes with a Gum sole that comes with a shell toe in the same shade, while the white upper comes full of reliefs with the Lollapalooza Brasil logo, also appearing on the tongue in purple. The highlight of the release is the three side stripes and the purple back panel – both bring a “glow in the dark” effect, changing to neon green when night comes. Exclusively for members of adiClub – the adidas benefits club, SUPERSTAR LOLLABR guarantees free access to adidas spaces within LollaBR.
O LOLLABR PACK will be available from March 15th (Tuesday), exclusively to adiClub members, on official site brand for R$149.99 (T-shirts) and R$699.99 (Superstar). The shirts will also be available at adidas stores.
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