the brands that most engaged on Twitter

After two months on the air, the reality show received more than 136 million tweets in Brazil and is one of the most talked about in the world.

Gone are the days when BBB 22 was just a television program. Currently, reality also takes place (and mainly) on social networks, a terrain that – year in, year out – has become increasingly fertile for brands.

And there are plenty of examples of how to take advantage of the BBB to engage – let Avon say so. The brand, one of the program’s sponsors, created one of the recent cases that generated the most repercussion on the internet. After the administrators of Jade Picon’s profile joked with the company, Avon changed its name on Twitter to ‘That brand there’.

Brother who became famous for ‘wanting to be famous’, Luciano Estevan served as an inspiration for McDonald’s, who joked about the situation. During the BBB, Luciano said that he had a dream of becoming so well-known that he could not sit down to eat a snack at Méqui.

With almost two full months of airing, BBB 22 has already accounted for more than 136 million tweets on Twitter in Brazil, and remains on the list of the most tweeted TV programs in the world.

According to data from Twitter itself, the brands that were most mentioned in these almost 60 days were Americanas, Avon and Mc Donald’s, followed by PicPay, Seara, Fiat, Pantene, C&A, 99 and Downy.

In the survey, the network also revealed which were the most used hashtags so far. First is #BBB22, used by Twitter users who want their comments to be stamped during the broadcast of the program.

See the 10 most mentioned hashtags:

#BBB22
#RedeBBB
#BBB
#ForaJade
#ForaJessi
#FicaArthur
#TeamJade
#JogoDaDiscord
#BigBrotherBrasil
#BBBrunna