The campaign, signed by Fanfive, is 100% directed to social networks
Larios Gin launched a campaign that reinforces the brand’s positioning by presenting the Spanish lifestyle.
The campaign features the “Squad Buena Vida”, formed by Gloria Groove, Duda Beat and Mumuzinho, who join Dj Samhara and become official ambassadors for Larios.
The team received kits with different versions of the distillate and connected with the atmosphere of their musical styles. The idea is for each of the artists to show their favorite way to prepare the gin.
The campaign, signed by Fanfive, is 100% directed to social networks and is being published on the brand’s official Instagram and on platforms such as Facebook, Youtube and Spotify.
The content produced will be available in a special mini webseries for Larios and the artists’ Instagram. To cap off the action, which will last until May, the #squadbuenavida will present a new exclusive hit.
