Actions are signed by WMcCann
Scheduled to premiere next Monday (21) on SBT, the soap opera ‘Poliana Moça’ will have a 360º campaign with actions aimed at the final audience, which follows a strategy of dissemination equipped with content for TV, a mix of digital pieces to be deployed on the broadcaster’s social networks and urban furniture, among other news.
On Instagram, for example, the “Pinocchio Filter” will be available, which will ask questions about the events of the soap opera. When the user gets the answer wrong, the nose will grow just like Pinocchio’s.
As for TikTok, SBT will bring the action “Make up challenge”, with influencer Elis Valeriano, known for becoming famous through makeup and accessories. She will have the challenge of becoming Poliana herself and, in a second moment, in the character of Pinocchio, using only makeup.
In addition to these actions, developments will be carried out for print, digital, DOOH and proprietary media on SBT’s communication channels and social networks. Creations are signed by WMcCann.
