Debates aim to provoke a reflection on what brands have learned over these two years of pandemic
to debate season Transforming Gad’ from 2022 will discuss what are the challenges for brands in the post-pandemic.
In all, there will be seven meetings, promoted over seven weeks, which will bring together names such as Betania Tanure, Wilson Ferreira Júnior, Paula Bellizia and Stelleo Tolda, to talk about brands from the following perspectives: Culture, Strategy, People, Reputation, Relationship, Results and Experience.
The series of debates aims to provoke a reflection on what brands have learned over these two years of pandemic and the challenges that now lie ahead in this recovery.
“With the transformations arising from the pandemic, brands had to assume responsibilities and face challenges that were not on their radar”, explained Luciano Deos, founder and CEO of Gad’.
In addition to creating the series of debates, Gad’ also launched in 2020, Gad’ Insights, a study to guide the discussions and decision-making of brands, and launched the Experience Gad’ podcast to discuss strategies and experience cases of brand.
The meetings will be broadcast on Gad’s YouTube and Spotify channels.
Check out the full schedule of meetings:
03/17 – Theme: Brand and Culture, with Betania Tanure, founding partner of BTA
03/24 – Theme: Brand and Strategy, with Tiago Mattos, Futures researcher
03/31 – Theme: Brand and People, with Paula Bellizia, former vice president of marketing at Google for Latin America and current president of EBANX
04/07 – Theme: Brand and Reputation, with Pedro Doria, journalist, writer and columnist for CBN radio and O Globo and O Estado de S.Paulo newspapers
04/14 -Theme: Brand and Relationship, with Victor Stirnimann, therapist, consultant, teacher and creator of the podcast Elefantes na Neblina
04/21 -Theme: Brand and Results, with Wilson Ferreira Júnior, former president of Eletrobrás and current president of Vibra
03/31 – Theme: Brand and Experience, with Stelleo Tolda, co-founder of Mercado Livre and president of Commerce at Mercado Livre for Latin America
