A Reebok launch the campaign ‘’Life Is Not A Spectator Sport’’, to inspire people to fight for their passions, empower them to pursue what moves them, whether in fashion, sport, music or any area. To mark the start of the campaign, the Rebook invites the presenter and parathlete Fernando Fernandeswho always stood out for breaking through what life brought him.
The campaign’s theme stems from the realization that sport has transformative power in people’s lives, and to bring about real change, Reebok initially wants to urge individuals to pursue passions and become active participants in the world around them.
The campaign begins with a main short film video, aired on the brand’s social channels, and featuring an array of inspiring, creative and determined Latin American talent, each with a unique and exciting story to share.
In addition to Fernando Fernandes, the video stars Colombian rapper Marithea, Mexican comedian Lalo Elizarraráz, Chilean singer-songwriter Flor de Rap, Peruvian model Natalia Barrera and Argentine presenter Taty Santa, who individually embody the message “Life is not is a spectator sport” in their daily lives.
“Life is Not a Spectator Sport” is a global campaign fully integrated across the brand’s digital, social and traditional media platforms.
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