Called ‘Bug King’, campaign was made by David
Burger King continues with its strategy of strengthening relationships with the gamer audience. After announcing the sponsorship of the eSports Loud team, the brand presents its new campaign – the Bug King.
With an irreverent tone, the network chose to use a language easily recognized by the public: bugs. At least once a day, buggy offers will be released within the app to anyone who is logged in. In addition, the network will also encourage the sharing of bugs found during the time the customer is playing.
To reinforce the action, the entire trousseau of social networks was changed, with communications, interactions and buggy elements. Following the concept, the self-service totems of all BK stores will also have their images changed, as well as the OOH ones spread across some cities in the country.
“We want to approach gamers the BK way. Celebrating the imperfections of the world, laughing at mistakes, embracing the uproar. That’s being “your way”. That’s why Burger King is now Bug King”, says Rogério Chaves, creative director at David.
