Action is carried out in the tunnel of the yellow line of the São Paulo subway
O Boticário created an olfactory experience on the yellow line of the São Paulo subway to promote the brand’s new perfume, Floratta My Blue.
The action is carried out in the tunnel that leads to the turnstiles of the station, which received an envelope that represents a large garden and brings the floral aroma of the fragrance, and will be available to the public until March 24th.
With a perspective on romance, at the end of the tunnel there is an indicative map with the way to places conducive to experiencing love in São Paulo, such as Parque Trianon Masp.
In addition, the place also has a QR code that guides people to the nearest O Boticário stores. On specific days, promoters will distribute map flyers and special discounts for those who pass by.
