The public relations agency Motim decided to expand its horizons and enter other Latin American countries. The chosen ones are Colombia, Mexico and Argentina, which the company considers as endowed with a more mature innovation and startup ecosystem and also with greater potential for press visibility for customers, after a 12-month study.
The decision was also driven by the growth in the region of innovation companies, such as startups and scale-ups, which are the focus of Motim’s operations. Many have even turned into unicorns, with a market value of over US$ 1 billion. According to data from the Association for Private Capital Investments in Latin America (Lavca), startups attracted $15.3 billion in 2021.
At this first moment, however, Motim, which is positioned as a reputation accelerator and positioning manager, has the project to help and accompany the clients it has in Brazil in the expansion processes in Latin America. Today, the agency is responsible for accounts such as NotCo, Agrotools, Archivei, Minu and Movidesk and Freeletics.
“The project that launched the strategy was the British brand Glorify, a press office client since its launch in Brazil, in January 2021. The Christian daily devotional app has already gained 2.2 million users in the country”, says Silas Colombo , founder and CCO of Motim.
“But gradually, by the end of the year, at least 80% of the current customer base will have a latam strategy”, estimates Colombo. As of 2023, the process takes on a new pace and the agency intends to import clients from these countries.
Services are also being introduced gradually. The press office area arrived first and, by the end of the year, new products should be added, such as influencer marketing, LinkedIn PR and organic content and performance actions.
According to Colombo, who is also responsible for managing the local teams and who will have Luís de Magalhães, the agency’s PR Head, as strategy leader, Motim currently has a team of 8 people distributed across these countries and intends to invest 1.5 million in next 3 years, with a team, partners and market intelligence.
In Brazil, the agency currently has 56 professionals and reported a 156% growth in revenue in 2021.