In the “Arrasta pro app” campaign, created by Tech and Soul, the model and businesswoman explains the criteria she uses to choose a bank and the benefits of having everything available in a single app
The model and businesswoman Gisele Bündchen returns to star in a C6 Bank campaign, now the “Arrasta pro app”, created by Tech and Soul. She explains the criteria she uses to choose a bank and the benefits of having everything available in one app.
With films in 5, 15 and 30 second versions, C6 Bank is presented as the most innovative in the country and with a complete offer of services, which Bündchen lists throughout the video.
Alexandra Pain, head of marketing at C6 Bank, says that in two and a half years of operation, the institution already offers more than 30 products and services on the app. “In the same app that the customer makes a Pix, he can contract financing or invest abroad, for example”, she explains.
The campaign has a broad media plan. It will be broadcast on open and paid TV, radio and media in cinemas in São Paulo, Rio de Janeiro and Brasília. And yet an advertisement in Rolling Stones and OOH magazines with street clocks in the capital of São Paulo.
