Singer Fafá de Belém is the new face of Invisalign and stars in the digital campaign “Sorriso Fafábuloso”. The partnership comes shortly after the Align Technology brand of aligners began sponsoring The Voice + program, which has the singer as one of the techniques.
The new ambassador, in addition to starring in the campaign, will have her smile transformed by the Invisalign system. The objective, according to the brand, is to allow the public to follow the entire trajectory of the artist’s treatment and the transformation of one of the most iconic smiles in this country.
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