Campaign explores the ways people reference and interpret inspirations for their own styles
Farfetch has launched its global campaign, #YourChoiceYourFARFETCH, which celebrates personal style with references that build on that style and the range of choice available on the site.
The campaign explores the ways people reference and interpret inspirations to create their own styles, blending the worlds of fashion and pop culture.
The video stars actress Kim Cattrall, actor Josh Hartnett, singer María Isabel and musician and producer Steve Lacy.
“We wanted to create a campaign that communicates to consumers that there are no expectations when it comes to self-expression through fashion. Our #YourChoiceYourFARFETCH campaign protagonists represent fashion lovers of various ages and style references, choosing the pieces that make them feel more confident and empowered,” said Holli Rogers, Chief Brand Officer, Farfetch.
The #YourChoiceYourFARFETCH campaign will be launched globally and, specifically in the United States, the launch will feature paid media on channels in Miami, Los Angeles and Houston, through Outdoor, Connected TV and social media.
In addition, the campaign will be extended globally by the Farfetch community across all social networks.
“The new campaign celebrates individual fashion choices beyond the algorithm and the endless possibilities beyond seasonal trends. It’s about the freedom to wear whatever you want, for yourself,” said Ronojoy Dam, Senior Global Brand & Culture Director at Farfetch.
