Last Friday, McDonald’s turned Big Brother Brasil 2022 into a super amusement park. The Méqui Parque party not only provided sandwiches, McFritas, Chicken McNuggets and desserts for the brothers to enjoy, but also attractions inspired by the chain’s most iconic products, such as a toboggan and pool by Chicken McNuggets, a spinner, a version of the traditional crazy cup, with McFritas and Cheddar McMelt and, crossing the entire area outside the house, a zip line. The concept was developed by Globo in partnership with Galeria, the brand’s agency.
In order not to leave fans of the brand and reality out of this moment, McDonald’s has prepared a special mission within its app. After entering the application and selecting the coupon advertised in the program, the user needs to answer a few questions about their favorite products and channels to kill the Méqui Hunger. Those who complete the questionnaire redeem the coupon for a Big Mac Medium McOffer for R＄19.90. The opportunity is available until 3/31/2022. With this novelty, the network reinforces the importance of digital as a tool for connecting and approaching customers.
In addition, the coveted caps and shoulder bags that the brothers used to enter the “Méqui Parque” theme can be purchased at the restaurant counters and at Drive-Tudo, according to the participating units and opening hours, as well as stock availability. . For this activation, the brand has a partnership with the Creata agency, a global partnership with McDonald’s.
“Our actions are designed to generate relevant conversations and engage the public that loves to take a peek at the most watched house in Brazil. And why not take the experience from within the reality to those who stop by our restaurants and Drive-Tudo to kill Hunger in Méqui? In addition to offering tasty meals, we also want to create memorable moments and get closer in all our points of contact with our consumers that make us who we are, a reference in our sector”, highlights João Branco, VP of Marketing at McDonald’s Brazil.
Consumers can take home items inspired by the BBB party when purchasing any McOferta + from R＄ 29.90 (the cap) or from R$ 34.90 (a shoulder bag). These and other products, such as a fridge magnet in the shape of McFritas, a key chain and even an umbrella, are also available on the Use Méqui website and the pop up store in front of the Méqui 1000.
“Méqui Parque symbolized the McDonald’s experience at BBB: it’s not just about eating a sandwich, but enjoying and having fun. That’s also why we take Use Méqui products to people’s homes: the idea is to expand this intense relationship with the brand far beyond the restaurant and the TV screen”, completes Phil Daijó, creative director of the GALERIA agency.
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