The festival, which takes place on March 25, 26 and 27, in São Paulo, will have 21 partner brands
Lollapalooza Brasil 2022 broke the record for sponsorship and support. The festival that takes place on March 25, 26 and 27, in São Paulo, will have 21 partner brands.
“The expectation is huge, not only from the fans, but also from the partner brands, which exceed in number all the last years of the event, including the entry of new and important players to the festival family”, said Leonardo Duarte, commercial director of Time For Fun.
Among the new partnerships, six brands joined the team to offer attractions and facilities for event goers, such as McDonald’s. Another representative in the gastronomic area is Sadia, which will bring meal options to the public.
In this year’s edition, Lollapalooza had a high rate of sponsorship renewals. Fifteen brands have returned to invest in the Brazilian edition, including Chevrolet Onix, Budweiser, adidas, Doritos and Vivo.
One of the festival’s master sponsors, Chevrolet, in addition to naming the Onix Stage, promotes Onix Day, an exclusive event for customers and participants in promotions that takes place on March 24th.
“We are very excited to be back at this iconic festival in Brazil and around the world. Chevrolet wants to provide memorable moments, from the Onix Stage, to the special actions at our booth, Onix Parking and Lolla Lounge”, said Hermann Mahnke, Chevrolet Marketing Director.
Budweiser returns to Lollapalooza Brasil with a platform for content creation, BUDX.
“Bud brings to the festival BUDX, a global brand experience platform that unites creative minds from around the world, in addition to celebrating artist encounters and providing a stage for new talent,” said Renata Pimentel, High End Experiential Marketing Manager.
Another novelty among the renewed brands is Coca-Cola, which became a sponsor for the 2022 edition and will feature a physical action at the festival.
In addition to the brands, Instagram also joined Lollapalooza to be the official platform of the event and, thus, promote a series of initiatives with the festival.
Lollapalooza Brasil has master sponsorship from Budweiser, Chevrolet Onix, adidas, Doritos and Vivo, sponsorship from Coca-Cola, McDonald’s, support from Tanqueray, Johnnie Walker, NewOn, Sadia, Samsung, Braskem and SPTuris. The festival is produced by Perry Farrell, William Morris Endeavor Entertainment (WME), TIME FOR FUN and C3 Presents.
