People celebrate, in an unusual way, when they discover that the language school has arrived in the country
In its expansion project in Latin America, Wizard by Pearson arrives in Paraguay and launches the “Ahora Se Puede” campaign, signed by agency 35. The education network has more than a thousand schools distributed throughout Brazil, the United States, Costa Rica and Japan.
In the 45-second film, people celebrate, in an unusual way, when they discover that the language school has arrived in the country. The media strategy includes TV, digital media pieces, offline, OOH and indoor.
“The campaign uses good humor to explore that irresistible reaction when we come across something we really want,” says Astério Segundo, CEO & CCO of 35.
DATASHEET
Title: “Now You Can”
Anunciante: Wizard By Pearson
Agency: 35
CCO: Asterio Segundo
Creation: Gastão Moreira and Enio Kawahara
Assistance: Bárbara Oliveira and Patricia Martin
Producer: Andrea Consoleto
Finalist Art: Fábio Reis
Review: Virginia Baumont
Scene Producer: Brigitte Filmes
Directed by: Pedro Serran
Executive Producer : Claudio Cinelli
Executive Business Director : Renata Prado
Project Manager : Ana Luiza Gomes Coelho
Contact: Paloma Barboza
Production Coordinator : Michele Labiapari
Director of Photography: Vitor D’Angelo
Art Director : Thais Albuquerque
Editing : Claudio Santos
Post Producer : Hub VFX
Supervisor de VFX : Matheus Akkari
Customer service: Luana Daminelli
Submission: Lucas Garcia and Reinaldo Souza
Motion : Daniel Manguinha
Color : Psycho n’Look
Sound Producer : Cabaret
Music Production : Mauro Kuschnir
Composer: Guilherme Azem and Luiz Ortega
Mixing : Gab Scatolin
Submission: Mauro Kuscnir and Lucas Comparato
Assistance: Ingrid Lopes, Junior Freitas and Barbara Russiano
Coordination: Verusca Garcia, Chandra Lima, Debora Mello and Carol Oliveira
Voiceover: 44av
Photos: Lucio Cunha
Photography Assistants: Lucas Cunha and Guilher Henning
Executive Producer: Thais Oliveira
Approval: Cibele Furuse, Flávia Ferraz, Will Ribeiro, Ana Catarina Gianetti and Bianca Souza
