André Costa will lead the structuring of the sales area and new products for the favela micro-infuenciadores platform
Digital Favela announced the arrival of André Costa as its new commercial head. After four years as a partner and commercial head of MOOHB, an out-of-home operation acquired by Eletromidia last year, the executive takes on the challenge of collaborating to create new services that allow advertisers to experience on-the-spot in the country’s main communities.
With stints at Otima and marketing at Heineken, Costa says that the nearly 14 million favela residents in Brazil move around R$120 billion every year.
“In addition to digital media actions, advertisers will now be able to carry out product experimentation and brand experience projects within the favelas, leveraged with the support of influencers from the territories themselves,” he said. Otima’s commercial area and Heineken’s marketing.
