A foodtech Urban Farmcy had a year marked by an important step in terms of expansion, its arrival in the São Paulo market, with a contribution of R$5 million. now the brand plant-based originated in Porto Alegre (RS) reinforces its presence with the launch of new dishes that connect its consumers to the world. Inspired by the five longest living places on the planet, startup places on the market a series of meals that bring to Brazil the habits of these places. The products are already available on the brand’s website.
Sardinia, Italy; Okinawa, Japan; Nicoya, Costa Rica; Icaria, in Greece; and Loma Linda, in the United States, are regions that, at first glance, do not have much in common, but these are the regions where people enjoy life the longest and that have driven Urban Farmcy’s new creations. The collection of dishes closes the brand’s 2021 calendar — the year in which it enabled the consumption of 28 tons of organic ingredients through the ultra-fast freezing technology used by foodtech.
“This moment is very significant in the history of Urban Farmcy, because in addition to being a launch after we took on the challenge of breaking new ground in the São Paulo market, we are looking at the consumption of ‘clean’ food that we were able to provide.
This also adds to the positive balance we had in relation to the strengthening of our local networks”, comments Tobias Chanan, Co-CEO and Co-Founder of the startup, emphasizing the commitment to its network formed predominantly by family farmers and small producers.
Throughout the year, excluding the month of December, the brand’s industry in Porto Alegre consumed 33 tons of local inputs, generating an income of R$400,000 in the region. Family farming is one of the foundations of the brand’s formation, responsible for investing even in the families’ properties in order to expand the number of cultivated plant species.
In this collection, this diversity of species was translated into the production of vegetable fish balls, in the Mediterranean Lunchbox Farmcy, inspired by the Greek menu of Icaria; in plant-based ground beef, present in Farmcy Marmita Chilli Spicy, inspired by Costa Rica’s eating habits; and in the crab plant-based gives Farmcy Marmita Siri Gratin, a composition that had the cuisine of Sardinia, Italy, as its starting point. In addition to recreating dishes traditionally made with ingredients of animal origin, the brand completes the line with the Farmcy Lunchbox Oriental, which features Okinawan food as the protagonist without meat recreations. The collection also includes a dessert, Pecan Pie, representing the United States, and an extra virgin olive oil produced in Rio Grande do Sul with the 2012 harvest.
The post Urban Farmcy creates the concept of health-based in a new line of products appeared first on DNEWS.
