The 2022 campaign of the EVERYONE’S CARD is a great tribute to Brazilian advertising. with the motto “Every day with you”, the films feature four big names in advertising who participated in memorable campaigns on television. Aline Campos, Antonio Duarte (known as Batata), Carlos Moreno and Fabiano Augusto return to TV, this time to reinforce the benefits offered by the Cartão de Todos, leader in the Brazilian discount card market.
created by the agency Gotcha, the campaign has four 30” films that are being broadcast on open TV, each one starring one of the characters, whose faces and catchphrases need no introduction. The premiere took place in Sunday with Huck, from Rede Globo. The action includes pills for TV and digital media, outdoor pieces, OOH (busdoor, bus shelters, CPTM, Metro), points of sale and radio.
“In 2022, the Card for ALL has many new features: more benefits, facilities and services, in addition to accessibility in health, education, leisure and much more. That’s why Gotcha also innovates in the company’s communication and brings four iconic characters to convey with lightness and good humor everything that the Card for ALL offers. With their own characteristics, the four characters are very popular due to their successful careers in advertising and have a lot of identification with the brand’s audience. The Card for EVERYONE 2022 deserves a memorable campaign, and this one has everything to be”, says Carlos Coelho, CEO of Gotcha.
According to Rennan Vilar, chief people and culture officer of Cartão de Todos, the new campaign establishes a direct link with the imagination and affectivity of the company’s target.
“These are characters that, in a way, have already created bonds with people and are part of their history and daily life, just like the Card for EVERYONE. This is also a way of showing the hug we would like to give to our affiliates and future affiliates and to say that we are together, every day”, concludes Rennan.
The films were produced by Sentimental Filme, directed by Maurício Guimarães and Luciano Zuffo.
“Making this ALL Card campaign was like immersing yourself in the history of Brazilian advertising. Revisiting these four iconic characters from our advertisement was a lot of fun, but also a big responsibility. Based on a lot of research, we tried to keep the main characteristics of the characters, as each movie had its own cinematography. The campaign is a great tribute to these characters. We are sure it will be a success.”
Watch the film with Antonio Duarte:
Datasheet:
Client: EVERYONE’S CARD
Agency: Gotcha
CEO: Carlos Coelho
Guest Creative Director: Celso Alfieri
Editor: Leandro Luiz
art directors: Rafael Consani, Paulo Rodrigues
RTVC: Regilene Regis
Digital media: Thiago SouzaVinicius Lima
Head de social: Ariane Medeiros
Social media art director: Gustavo Castellani
Global Vice President of the EVERYONE Card: Tales Vilar
Executive production: Mark Araujo
Art director: Carol Campos
Post-production service: Thaiz Rosalino
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